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The Power of a Gentle Nudge!

RINGG. RINNGGG. RINNNGGGG. Snooze. Repeat.

Most of us are unfortunately too familiar with this scenario: we set the alarm for early morning with the intention of getting some extra work/study done, squeezing in a run before getting to work or hitting the gym. However, we end up either hitting snooze till eternity or turning off the alarm altogether.

Being the rational people we are set out to be, shouldn’t we be making the most efficient choices? In this case, getting up bright and early to tackle our tasks head-on!

Richard H. Thaler’s Nobel Prize-winning Nudge Theory explains with refreshing clarity that we as human beings are wired to act on convenience rather than rationale. Simply put, we opt to do what’s easier than what’s wiser.  It comes as no surprise then that the “far-sighted Planner” in us – who roots for our long-term welfare – is generally at odds with our “myopic Doer”, battle-stricken in a tightrope act of temptation vs. self-control. Continue reading

Sneha Pradhan

About Sneha Pradhan

Sneha Pradhan is a Researcher at Samriddhi Foundation with an interest in good governance. She is a graduate student at Heinz College, Carnegie Mellon University in Pittsburgh, Pennsylvania, pursuing a Master of Science degree in Public Policy and Management. She also has a Bachelor of Arts Degree in Economics and Statistics with a minor in Complex Organizations from Mount Holyoke College, South Hadley, Massachusetts.

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