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Psychographics Analysis in Policy-Making

By now, you must be aware of the fact that Cambridge Analytica, a London-based consulting firm, had harvested data of about 87 million Facebook users to influence latters’ political, business and consumption priorities in countries around the world. Of many ways the data thus collected was processed and used, it’s use in Brexit and also during 2016 US Presidential Election has garnered crucial attention at the moment. The revelations so far indicate that Cambridge Analytica had used the data in building psychographic profile of every British and US voter so as to influence their voting patterns.

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Jaya Jung Mahat

About Jaya Jung Mahat

Jaya is a researcher at Samriddhi where he leads a research on public debt management in Nepal. He has an MPP from Lee Kuan Yew School of Public Policy, National University of Singapore and is also an alumnus of Evidence for Policy Design, Harvard Kennedy School's BCURE Program.

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